What is Social Media Community Management (SMCM), and how can it help your brand?

When I tell people I’m a social media community manager, I often get incredulous looks like, “Wow, that’s a real job?”.

Social media community management (SMCM) is a vital part of building meaningful relationships between brands and their audiences. If you’re a busy marketing manager, brand manager, or established business owner, here’s a breakdown of what SMCM is and how it can transform your marketing strategy.

What is Social Media Community Management?

At its core, SMCM is about creating, nurturing, and managing online communities where your customers and prospects can connect with your brand. It’s about fostering genuine relationships, engaging your audience, and ensuring they feel heard and valued.

It’s not simply about posting content, it’s about building trust, loyalty, and a sense of belonging within your audience.

What I offer as a Social Media Community Manager

If you’re looking to outsource your SMCM or need support for your marketing team, here’s how I can help:

1. Building your first Social Media Community
   Is your brand growing, and you’re ready to create a dedicated space for your customers and prospects? I can help you set up, nurture, and grow your first social media community to align with your brand’s goals and values.
   
   

2. Community health checks
   Already have a social media community? I’ll evaluate where it stands - what’s working, what’s not, and what can be optimised to ensure your community thrives.
   
   

3. Strategy sessions
   Whether you’re starting fresh or refining an existing community, I’ll work with you to develop a tailored strategy that supports your brand’s vision and audience needs.
   
   

4. Front-line community management
   From answering questions to responding to comments and sparking conversations, I’ll ensure your community members feel cared for and connected to your brand. This creates positive sentiment and builds loyalty.
   
   

5. Content planning and management
   I’ll handle content calendars, create engaging posts, and manage your social media content to keep your community active and aligned with your brand voice.

Who do I work with?

I work with social media community management clients based on values… Do we share similar values? Do we care about the same things?

We don’t need to be the same person, or even have the exact same values. In fact, some of my favourite client relationships have been with people with completely different interests. 

But it’s important that we align on our outlook and ways of working.

With 10+ years of experience, I know that shared values make the best relationships & I’m committed to long-term, trusting relationships.

My Top 6 Values are:

1. Freedom

2. Fun

3. Health

4. Peace

5. Connection

6. Communication

Do we share any of these values? Are there any that particularly resonate with you? If so, we might be a great fit!

Why choose an experienced SMCM professional?

With over 10 years of experience, I’ve had the privilege of supporting brands across various industries, including FMCG, fashion, health and wellness, and retail. My approach is rooted in understanding your brand’s unique needs and delivering seamless, reliable support that elevates your community management efforts.

Ready to transform your Social Media Communities?

If you’re a marketing manager, brand manager, or business owner looking for a knowledgeable, insightful, and reliable partner to manage your social media communities, let’s connect!

Comment below or send me a message here to explore how I can help you create meaningful connections with your audience and take your social media strategy to the next level.